A lot of businesses try and fail to search engine optimize. They may have learned some of the basics to SEO, but what's going to really help them are these little tricks:
1) Don't use general keywords. SEO fails because businesses focus on general keywords for their business. Something like "fair trade" won't be enough for your fair-trade, Emma-Watson-designed, Indian-made clothing line. Try to focus on words more specified to your business, like "Emma Watson Fair Trade" and "Indian fair trade" and you will more likely be found.
2) Make sure your company name isn't being used by someone else. Whether it's the same industry, or even just a name of a band, it could confuse people who are searching your name on the internet. The band Princeton, for instance. They are an up-and-rising band, and I didn't know them until recently, but it was probably tough when they were a new band, competing with the school when people searched 'Princeton'. I just searched them and they're 7th on the fist page. I say, not bad. There they are, below.
( http://www.brightestyoungthings.com/music/listening-party-princeton/ )
3) SEO is everything you do on the internet. This is important, because the New Rules of Marketing and PR is ALL about SEO - buyer personas, relevant content on your website, keywords and phrases, blogging.
4) The best way to SEO is to have great content on your website. If your site is specific to your buyers, with lots of content that will interest them, they will find you.
5) Have a killer landing page. This landing page should:
- drive action
- tell the company's story
- describe special offers
- be written from the buyers POV
- and especially have information based on the keywords the buyers had used to search for you product.
( http://lifehacker.com/5534456/five-best-personal-landing-pages )
Oops, not that ^ kind of Landing site, this kind of landing site. You can have many landing pages, 100s of landing pages, each specific to something your buyers are looking for.
Have fun SEOing! Be careful and be safe!
No comments:
Post a Comment